Leistungsfähig, attraktiv, erfolgreich, jung und gesund

Der fitte Körper in post-fordistischen Verhältnissen

Abstract

English abstract: In the last forty years, fitness has evolved into a popular sportive practice that has been accompanied by fundamental social and economic changes. Not surprisingly, the fit body is therefore often characterized as a post-Fordist body. Assuming that the fit body represents the concurrence of being fit and keeping fit, the article describes the hegemonic position of the fit body in post-Fordist conditions. Furthermore, with reference to the example of the Lebensreformbewegung (“life reform movement”), it outlines a non-linear and partial genealogy of the fit body. In so doing, it points to the continuities and transformations between concepts of the “fit” body in Fordist and postFordist discourses and practices.