Working Paper 45: Strategic anti-corruption communications
Guidance for behaviour change interventions
Keywords:
behaviour change, anti-corruption interventions, anti-corruption messaging, behavioural insightsAbstract
This Working Paper is intended to guide practitioners who are seeking to complement conventional anti-corruption measures by adopting a behavioural communications approach.
It aims to connect a typology of anti-corruption messages with behavioural change theories, and discuss their impact.
Subsequently, it suggests practical implications for designing anti-corruption communication as part of behaviour change interventions. This includes outlining how to develop a robust Theory of Change as a means to enhance the success of such efforts.
The guidance is based on a review of seven key topically pertinent studies that have been recently published.
This publication is prepared as guidance for the USAID Indonesia Integrity Initiative (USAID INTEGRITAS).
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